Location is everything one of the most important you wouldnt want a mansion in the middle of the desert. The most visible ads are not always the best people recognize them as just advertisement.
Put your content where your content is most viewed or the point of interest for your viewers.
Content of ads: this is important to get relevant content on your ads. If your page is about lets say pets and your ads are about golf you will not get much clicks on your ads. Make your ads relevant.
Though you dont get to choose the ads google gives you, you can still make them relevant with Channels you can set up your channel page in your adsense account and put in key words such as "pets" "cars" etc.
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